Creating conversations, crafting content and connecting communities.

Clearbox, an award-winning PR consultancy, has recently undergone a significant transformation, expanding into distinct business divisions. This evolution introduced Neighbourgood, a forward-thinking CSR consultancy and Soda, a cutting-edge social media agency. To unify these brands under a cohesive identity, The Clearbox Group was also established.

Collaborating with each team, I helped shape this transformation by creating new brand identities and developing high-impact websites that bring each division’s vision to life.

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The Clearbox Group

Visual Identity

The Clearbox Group required a unified visual identity that could encompass its four brands - Clearbox, Neighbourgood, Soda and Allies, while allowing flexibility for future expansion.

To achieve this, I designed a logo that maintains a connection to Clearbox’s original identity while establishing The Clearbox Group as a distinct parent brand. The wordmark mirrors the original Clearbox logo, but the decorative ‘x’ was removed to ensure it stands independently and prevent confusion with its sub-brands. Instead, a box shape was incorporated to frame the wordmark - a visual nod to Clearbox’s origins and a symbolic representation of the group’s role in bringing multiple brands together.

The new logo provides brand clarity, honours history and provides long-term scalability as the organisation continues to grow.

The Clearbox Group logo

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Neighbourgood

Neighbourgood is a CSR consultancy that works with local and global brands to create meaningful, impactful community engagement programmes. As Neighbourgood had already established its branding, my role focused on refining and expanding its identity to allow for greater creativity and versatility in brand assets.

Visual Identity

Key updates to the brand identity included:

‍Logo Refresh – The existing logo consisted of a wordmark and standalone icon. However, I was able to integrate the smiley face icon within the typographic wordmark as a decorative letterform, so that it matched the visual structure of Clearbox and Soda's logos.
‍Icon Enhancement – The smiley face icon was thickened to better complement the brand’s chosen font, ensuring consistency and readability across different applications.
‍Colour Palette Expansion – The colour scheme was altered to introduce warmer tones, maintaining brand recognition while ensuring optimal accessibility.